By Bloomberg News | Updated on Jun 13, 2026 at 11:19 AM
China’s motorcycle industry trade body urged companies across the sector to curb price wars and focus on higher-quality growth, warning that imitation and a flood of similar products are squeezing profits and hurting the reputation of Chinese manufacturing.
While exports are expanding and domestic brands are gaining recognition abroad, some industry practices are undermining the sector’s long-term development, according to an initiative posted by the China Motorcycle Chamber of Commerce on its official WeChat account on Saturday.
The move comes as Beijing steps up efforts to rein in excessive competition across industries, encouraging companies to compete through innovation, product quality and stronger brands.
The chamber called on manufacturers, exporters and parts suppliers to curb aggressive discounting and adopt more disciplined market practices, emphasizing rational pricing and orderly competition to maintain a stable and healthy market environment.
It also urged stronger intellectual-property protection, improved product quality and closer coordination across the industrial chain, saying a more coordinated approach to overseas markets would help raise the profile of Chinese motorcycle brands globally.
China is the world’s largest motorcycle exporter, shipping 18.23 million units in 2025, according to the trade association.