In this episode, we speak with its chief investment strategist to explore how Corgi launched hundreds of ETFs in less than a year
By Joel Weber and Eric Balchunas | Updated on Oct 08, 2026 at 05:53 PM
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Less than a year ago, Corgi Invest launched its first exchange-traded fund. It now has more than 200 ETFs, with hundreds more registered and potentially on the way. If they all make it to market, Corgi could soon offer more ETFs than BlackRock. The strategy is audacious: Launch as many products as possible, compete aggressively on price and see what catches on. Or, as the company's new chief investment officer puts it, try to become the Walmart of ETFs.
On this episode of
Trillions
, Eric Balchunas and Joel Weber speak with Corgi’s Jeff Weniger, who recently joined the startup after a decade at WisdomTree. They discuss why Corgi is launching ETFs at a record pace, how artificial intelligence and a youthful startup culture are helping it move so quickly and the challenge of turning a memorable brand into actual assets. Weniger also talks about Corgi’s ambitions to get into Trump Accounts; why the ETFs are effectively a side-hustle for the insurance business; and, naturally, the corgis behind the name — Hamilton and Napoleon among them.
Money goes where it’s treated best. That simple truth is a big reason why more and more money (trillions of dollars, in fact) flows into a powerful, low-cost tool that’s quietly transformed investing. Exchange-traded funds let you invest in everything from the stock market to gold like never before. This biweekly podcast will demystify them—and hopefully delight you in the process.