Red Bull GmbH paid shareholders €1.1 billion ($1.2 billion) in dividends last year, an 18% reduction from the previous year despite record group profit.
Mark Mateschitz and the wider Yoovidhya family both received €533 million based on their respective 49% stakes, according to a filing to Austria’s corporate registry. Minority shareholder Fides Trustees will receive about €25 million.
The beverage maker sold almost 14 billion cans of its drinks last year, an increase of 10%, as an investment in sports helps draw new customers. Sales in the US, Red Bull’s largest market, were the strongest driver of growth.
Sponsorship costs jumped 22% to more than €1.5 billion last year and accounted for almost half of the company’s marketing budget. The firm has broadened its sports focus from football and motor sports in recent years, adding a rugby union team in English city Newcastle to its roster in 2025.
The Mateschitz and Thai Yoovidhya families have both owned a 49% stake in the Fuschl-am-See-based company since its founding in 1987. Chalerm Yoovidhya, who owned the remaining 2%, transferred his stake to Fides Trustees last year.
Other financial highlights:
- About €250 million of the payout will come from retained earnings
- Last year’s net income at the Austrian parent was largely unchanged from a year earlier at €1.68 billion
Since the death of founder Dietrich Mateschitz in 2022, Red Bull has stopped paying an additional dividend on that stake, which is now held by his son Mark.